Digital marketing agency for SMEs

Strategy, SEO and GEO, content and creative production (including ad videos), campaign management on Meta Ads and on Google Ads when it fits, and analytics with conversion tracking. You don't always need every part: it's defined by your market and your stage.

It's Blackout Colors' approach to digital marketing: strategy, campaigns, content and measurement organized as a system that runs consistently, with accounts in your company's name and decisions made with data. It doesn't mean it works without people: a team reviews, decides and adjusts.

SEO works to get your website into Google's organic results without paying per click. Technical SEO is the part that handles the website's structure, indexing, performance and structured data. GEO optimizes content, structure and the company's entity so AI-based answer systems understand it better. None of the three guarantees a position: they improve the chances of appearing.

Yes. Meta Ads is our main channel to reach people before they search. We add Google Ads when there's search demand worth capturing. The decision depends on your market, not on a generic preference.

It's not included: the advertising budget paid to Meta or Google is separate from our service. How much it makes sense to invest depends on your market, your margin and your goals, and we define it with you after the diagnosis.

It depends on the channels, the volume of content, the campaigns to manage and the level of measurement you need. We start with a free audit and then propose scope and investment, without inflating the number to make it look more sophisticated.

We audit what's already running: campaigns, tracking and content. We tell you what's worth keeping, what to fix and what's consuming budget without return, before proposing changes. If you're coming from another agency, we help with the handover of accounts and access.

Not always. We review the material you already have and produce only what's needed. When the campaign calls for it, we produce or adapt ad videos with audio, subtitles and vertical formats, as well as the creatives for each ad.

Yes. If your website works as a destination for campaigns, we work on it and improve what's needed to measure and convert. If you need a new page or a stronger website, that's handled by our Web Development service.

Yes. We set up Google Analytics and, when appropriate, Google Tag Manager, with events and conversions to know which campaigns and traffic sources end in an inquiry or a sale. We attribute within what can actually be measured.

Your company does. The Meta, Google Ads and Analytics accounts, and their access, stay under your control. If you already have them, we work on them and you keep your history.

It depends on what you're missing. A community manager handles posts and community on social media; a marketing system connects content, campaigns, SEO and measurement to generate inquiries and know what works. If you only need posts, this service probably isn't for you.

The audit is delivered in 48 hours. Paid campaigns can bring inquiries from launch; organic positioning takes longer. Timing depends on the market, the competition and the starting point, and before we start we tell you honestly what to expect.

No. Blackout Colors is based in Buenos Aires and works remotely with companies in Argentina and around the world, in Spanish or English.