Custom CRM for SMEs · Commercial System

It's a custom CRM plus the process and automations around it: it brings together inquiries from different channels, organizes them in a funnel with owners and next steps, and uses that information to trigger sales follow-up.

It does the job of a CRM (tracking prospects, customers and opportunities), but adds the design of the sales process and the automations around it. A CRM records what happened; a commercial system also helps decide what happens next.

A CRM is a system that centralizes information about prospects and customers and tracks each sales opportunity. For a small or mid-sized business, it means knowing which inquiries came in, where they came from, what stage each one is at and what the next action is.

A standard CRM, such as HubSpot, Pipedrive or Zoho, offers a general structure that the company adapts to its process. A custom CRM is built around the company's process: its stages, its data, its owners and its integrations.

When your sales process has particularities a standard CRM doesn't cover well, when it needs to integrate with your own systems, or when per-user licenses stop making sense. It doesn't always make sense: if a standard CRM solves your case, we'll tell you.

Those that receive inquiries through several channels, have more than one person selling or replying, or need to know how the pipeline looks without asking each salesperson. If you get few inquiries and one person follows them up well, you may not need one yet.

Yes, depending on the project. Your website, forms, WhatsApp, campaigns and other channels can be connected to the system; which ones and how depends on the tools you use and what each one allows.

In most cases, yes. Inquiries that arrive via WhatsApp can be logged with their source and history, and the system can trigger alerts or tasks based on the stage. The scope depends on the WhatsApp account you use and on the project.

Yes. Stages, the information for each stage and the rules for moving forward are defined with your team. We don't impose a universal funnel.

By defining the stages an inquiry goes through until it becomes a customer, what needs to happen to move from one to the next and who owns each one. A common example: lead, qualification, outreach, opportunity and customer.

At a minimum: lead source, contact details, stage, owner, interaction history and next step. Beyond that, whatever your team needs to move the sale forward.

Largely, yes. The system can send reminders, create tasks or alert you when an opportunity stalls. It doesn't remove sales work: it handles the repetitive part so the team can focus on selling.

Emails, messages, tasks, owner alerts, status updates and sending proposals, among others. Which ones are worth automating is defined around your process.

Often, yes. If your CRM works, we can add integrations, automations or a sales layer around it when it's technically feasible. We only suggest replacing it when there's a clear benefit.

It's a common starting point. We review your spreadsheets, define what information to move and how, and the system replaces the part that currently depends on updating the spreadsheet by hand.

First we map where everything is. Then we define what to centralize, what to connect and what to leave out. You don't have to start from scratch.

Yes, after reviewing the data, its structure and its history. Every migration is planned: some can be automated and others require manual work.

It's designed with your team and for its real workflow, without unnecessary fields. Whether the team uses it also depends on the company, which is why we validate it with real cases before it goes live.

Yes. The system is built in stages and can add new stages, data, integrations or automations as the business needs them.

The system evolves with it. Changes are planned and added in stages, without rebuilding what works.

Your sales data (contacts, opportunities and history) belongs to your company, as do its accounts and access. What stays under your control and what we manage is defined in writing in the proposal.

It depends on the project. Who holds the server, who manages it and what access your company has is set out in the proposal before we start.

They're tools built for a company's internal processes, such as financial management, operational processes or internal information, shaped around how it works.

A CRM organizes the commercial relationship: inquiries, opportunities and customers. An internal system organizes operations: finances, processes or internal information. Depending on the project, they can be connected.

No. A website presents the company and receives inquiries; the Commercial System is what happens next: it logs each inquiry with its source, organizes it by stage, assigns an owner and keeps the history. It can connect to your website, but it solves a different problem.

It depends on the number of stages in your sales process, the integrations (website, WhatsApp, email, invoicing) and the automations included. After the free diagnostic we present a proposal with defined scope, timeline and investment before any work begins.

It depends on the scope. An initial implementation is usually completed within three to six weeks; new integrations and automations are added in stages.

Yes. Blackout Colors is based in Buenos Aires and works remotely with companies in Argentina and other countries.