Puerto Jacarandá
Corporate website for a wholesale export company.
UX/UI Visual Design / User Experience / Internal Logistics
The Puerto Jacarandá web project consisted of the development of a strategic corporate site that blends a business-focused approach with modern operational tools. From a digital marketing perspective, the site features a complete product catalog, integrates an interactive map system showing export destinations, and functions as a landing platform for online performance tracking. Logistically, a smart form structure was implemented to automatically route inquiries to the appropriate department, creating an efficient internal CRM flow. Designed as an asset for internationalization, the site is available in multiple languages: Spanish, English, and Chinese.
Evaluation meetings about queries and budgets with the brand team.
Design of a navigation map with page structure, features, and content.
Integration of the brand manual: colors, typography, tone, and visual style.
Validation of architecture and implementation with the brand team.
Content structuring and SEO-optimized writing.
Responsive UX/UI design for all devices.
Development of interactive maps with geographic visualization of exports and strategic locations.
CRM system setup and internal routing of emails and files by department.
Continuous coordination with the brand team through regular meetings.
Creation of the company's digital assets and profiles: LinkedIn, LinkedIn Ads Manager, LinkedIn Tags, etc.
Setup and presentation of online performance measurement systems and reports (GA4, GTM, Looker Studio).
Detailed consulting on performance and customization options.
Official launch and project delivery with scalability options.
- The web strategy reinforced Puerto Jacarandá’s digital presence as a modern and growth-oriented wholesale export company. The site stands out for its clean interface, intuitive navigation, and visual communication aligned with its brand identity, allowing a stronger commercial proposition to international clients and potential strategic partners.
- The site serves as a key operational asset. From the user’s perspective, the strategic incorporation of forms helps convey the scale of operations and ensures that each inquiry reaches the appropriate department. Internally, the automation of message distribution streamlines administrative processes, optimizes resources, and enhances operational competitiveness.
- The digital ecosystem developed for the brand operates in real time, sending and receiving key data. The implementation of advanced measurement tools enables precise insights from commercial interactions, building private CRM databases and web performance metrics. This commercial intelligence strengthens strategic decision-making and enhances the effectiveness of digital marketing campaigns by leveraging first-party data.
“The site significantly improved our commercial reach. It streamlined our international contact management — the entire process was collaborative, fast, and professional.”
— Sergio Pettinaroli, CEO of Puerto Jacarandá