Los Leños
Comprehensive digital solution for a food industry e-commerce.
UX/UI Architecture / Digital Marketing / Web Development
The Los Leños project involved the comprehensive development of an e-commerce platform aimed at enhancing user experience, scaling commercial operations, and maximizing conversions. Through an intuitive navigation architecture, modern technologies were combined with advanced measurement tools (GA4, GTM, and custom Data Layer) and a CRM system to manage orders in real time, improve customer segmentation, and automate sales campaigns.
Design of the e-commerce navigation architecture.
Integration of the brand’s visual identity (colors, typography, graphic style).
Self-managed platform with stock control and dynamic price updates.
Functional system validation with Los Leños' commercial team.
Optimization of visual assets and conversion-oriented copywriting.
Modular implementation of key sections to improve user experience.
Responsive and customized design for all devices.
Creation of analysis dashboards in Looker Studio for decision-making.
Advanced measurement setup with event and funnel tracking.
Use of the site as the core of digital business operations.
Design and implementation of a CRM system for customer acquisition and segmentation.
Activation of WhatsApp Marketing tools via Brevo, focused on conversion.
- A commerce-centric e-commerce platform was created, with an optimized purchasing flow that boosted sales volume and increased the average ticket.
- The integration of CRM and automation of campaigns scaled customer acquisition, improved retention, and drove sustained, predictable conversions.
- With an environment based on cutting-edge JavaScript frameworks, we developed a secure, scalable, and efficient infrastructure that positions the brand at the forefront of the digital commerce sector.
“Implementing these tools transformed the way we do business. Now we have a platform that not only looks great but also works for us.”
— Los Leños Commercial Team